Tag Archives: transactions

Forget the Path to the Sale. That’s how you want to sell, not the customer


The ‘Path to the Buy’ Let’s flip the Path to the sale on it’s head. We’ll call it the Path to the Buy.  Why?  Because the ‘Path to the Sale’ is the way the dealership wants to sell cars.  The … Continue reading

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Facebook and Auto Marketing – a perspective


Today’s conventional wisdom is as hollow as a smiley face or, in this case, a ‘like’.  Your dealership just has to have a Facebook page, you just have to have ‘likes’, you might just have to have your head examined! … Continue reading

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