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Tag Archives: traffic
You’re doing it wrong – there is only one way to measure marketing success
It’s not traffic It’s not leads It’s not even sales, at least not the way you think of them. Market Share/Market Performance: two ways of saying the same thing. When demand for vehicles and demand for your brand in your … Continue reading
Posted in Auto Dealer Solutions, Dealerite Blog
Tagged leads, market, market performance, market share, measuring success, traffic
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I’ve been told it’s too complicated for Dealers to grasp
My guys in the field and everyone else tell me that dealers understand UPs, Traffic and volume. They don’t understand Market Share, Point of Diminishing Return and Out-performing their brand. I’m told ‘It’s too complicated’. I’m not giving up. Three … Continue reading
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