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Tag Archives: automotive marketing
Top 5 ways to understand market share and market performance
1. Control Group: Create consistent factors Select realistic radius around your dealership Use only Franchised dealer sales in that radius (if you are a franchised dealer) Count both new and used vehicle sales in that radius 2. Measure with empirical … Continue reading
Your TV audience (target) is shrinking fast!
If you advertise your auto dealership on Television, you are targeting a smaller and smaller portion of the consumer base. First off, you are targeting people who watch local TV who don’t use a DVR. The people you are targeting … Continue reading
Posted in Auto Dealer Solutions, Dealerite Blog
Tagged advertising, automotive marketing, direct marketing, radio, targeting, television
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