Tag Archives: buyers

9 Stupid Sales and Marketing thoughts…and a couple of truths for Auto Dealers

Posted on July 16, 2013 by dealerite/in association with AP Level 4

I can back these statements as wrong with research done by both myself and others over the years. The people in my DMS are my customers Most of those people are also in several other dealer’s DMS’s Event Sales add … Continue reading →

Posted in Auto Dealer Solutions, Behavioral Data, Dealerite Blog | Tagged , , , , , , , , | 1 Comment

Don’t add to your advertising budget – Replace with something systematic and sustainable

Posted on May 30, 2013 by dealerite/in association with AP Level 4

When developing a marketing strategy, efficiency is the key. Let’s say that in your market area, 20,000 vehicles will be sold by franchised dealers during the month of June.  You know that last month (May) there were approximately this many … Continue reading →

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